Algorithms are invisible pieces of code that tell a computer how to accomplish a specific task. Every time you do a Google search or look at your social media feed or use GPS navigation in your car, you’re interacting with an algorithm. Think of it as a recipe for a computer: An algorithm tells the computer what to do to produce a specific outcome.
In the business world, this directly controls how your listing is shown to the public. How many times, by whom, and at what distance from your listing. The truth is that only the creator of the algorithm knows its values and biases and leaves business owners at the mercy of paid campaigns to be visible.
Below is our most recent data set and the google listing itself. It shows how we combat the algorithm with consistency, beautiful content, and partnerships with major players worldwide to achieve results that put us within reach of our big-box competitors regardless of how much they spend on suppressing our listing.