Are your social media marketing efforts are too sucking? Have you gotten frustrated with all your efforts? Don’t give up! You’re not alone.
Every day several new brands and business pages emerge online, making social media marketing a massive challenge.
But here are a few reasons and solutions we have found after discussing with the world’s best social media marketing companies that will help you amplify your social presence.
Let’s start with Common Social Media Marketing Problems.
1. Not Focusing on Right Platform
Facebook, LinkedIn, Pinterest, Twitter, Instagram, YouTube, Quora, Reddit – no need to mention it here. You may know more about social media platforms than I do.
But do you really know where your audience is present?
Have you ever evaluated which of these social networks is the right choice for your business? If not, do it now!
Posting tons of content on Instagram is baseless if most of your audience is 50+. Similarly, posting fashion content on LinkedIn may not be a good approach.
In short, learn where your audience is present, post there, and don’t waste your time on irrelevant networks.
2. Targeting the Wrong Audience
You have been targeting the wrong audience the whole time.
Sounds horrible? But it could be a genuine excuse for your failed marketing efforts.
You should have a clear idea about who your customers are and what they want to avoid any disaster. Otherwise, they do think there is no reason to buy from you.
Your digital marketing manager or agency may not have narrowed down the right audience for your business. They may put your entire marketing budget to bin leading to zero sales and conversion.
Draft your buyer personally to avoid such disasters so that you can target the right audience with the right content.
3. You’re Posting Too Less!
One post a month – only on one network. It is not going to work.
If you post on and off on your social media networks, then, frankly speaking, this is not going to engage your audience.
Social media marketing is like a diet plan. If you do it as per your mood and convenience – this is useless. Stay active on your Facebook and Instagram regularly. Tell them that you are alive, and something productive is going on with your brand.
The more content you post regularly, the more your customers will be willing to engage with you. If you don’t have much time for it, hire some top digital marketing agency for your brand.
4. The problem is with Your Website
The possibility exists that your social media reach and content are nailing down, but still, all the efforts seem to be failing.
Most businesses make the mistake of landing visitors in the wrong place on the website. And the worst part is they do not even realize this.
While launching campaigns, have you ever noticed that your engagement is whopping, but there are zero conversions? If so, you need to reconsider where you should send your traffic off social media.
Launch some good landing pages optimized for your social campaigns. Research it. And don’t forget to get a consultation from experts over creating optimized landing pages.
5. Not Focusing on the Right Content-Type:
Memes, videos, live transmissions, animations, visual stories, testimonials – hence there is a load of content types that exist.
But, ever wondered which content type you should be posting?
Not all content-types are made for all businesses. Similarly, posting seem-alike content is also a massive blunder most companies are making.
Post content regularly, creating a combination of different types in your strategy rather than always selling your products or services.
Remember that your audience first needs to build a relationship with your brand. Do not always promote in your posts but make promotion a part of your digital strategy.
6. Inappropriate Timings:
Are you into social media marketing for months but still post your stuff randomly?
You are making a groovy mistake.
Whether you are uploading your regular posts or running campaigns, learn:
– When your audience is online.
– When do they react most?
– Which day of the week do they engage most with your posts?
In short, learning their online routine is crucial to run your social media marketing strategy effectively.
7. Not Promoting Your Social Media
Pay to Play! It’s not me who is quoting this. Past in 2018, Mark Zuckerberg has also clearly mentioned that Facebook pages will see a distinctive fall in their organic reach since it went public.
And he is right to do it.
The overflow of content on Facebook has made it impossible to show all the posts in the news feed. The same is true with other platforms.
So, it doesn’t matter how many followers you have on your brand page unless you spend on advertising.
8. Having Wrong Expectations
Is everything right with the points given above? Also, relying on the right person or the best digital marketing agency? Then, re-audit your goals and expectations.
There must be something wrong with them.
Either your reach and lead expectations are unrealistic or you need to invest more quality time, investment, and human resources on it. Analyze them again and learn where changes in approach or outcomes are required.
Keep in mind that social media is not a magic wand. It’s impossible to attract a truckload of followers and leads right after the start.
Here I am going to cover something extra for you.
Test, test, and retest.
It is key to every successful strategy. So, make a strategy, follow it, and learn the loopholes. Redo with weak points, and keep experimenting with different approaches.
Never give your social media marketing task to someone incompetent. Whenever you are going to hire a social media manager or look for the best digital marketing agencies, ask their portfolio. Choosing the wrong firm can cost you a hefty budget as well as time.
Looking for an extraordinary digital marketing agency in the Middle East to upscale your social media presence? Feel free to contact us.