Is Your Business Stuck In Neutral?
Ask a business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after on the owner’s wish list? The right type of customer they ask. There are many ways to expand your reach online, but without defining industry standards and recalculating your trajectory, your business can very quickly get stuck in neutral. Today, we share five ideas to increase momentum and boost site traffic to your business.
Mix It Up
There is no magic formula for marketing success, despite what some would have you believe. What works for one company will not work for the next. For this reason, experiment with varying the length and format of your content to make it as appealing as possible to different sets of viewers. Sprinkle shorter, news-based blog posts with long-form content and video, infographics, and data-driven pieces for maximum impact.
Write Irresistible Headlines
Master the art of headline writing. Headlines are one of the essential parts of your content. Without a compelling headline, even the most comprehensive posts will go unread. For example, the writers at Forbes and NYTimes often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
Get Social
It’s not enough to produce great content and hope that people find it – you have to be proactive. It’s not just your competitors in your way anymore; algorithms pose a new type of challenge by repositioning your content based on unknown variables in real-time. One method to increase traffic to your business is to use social media links on blogs, banners, and other forms of paid product placement websites. Take them out of their platform for maximum visibility and share share share.
Use Landing Pages
Create landing pages specific to your services, offers, such as redeeming discount codes, downloading a free guide, or starting a free trial. Landing pages are another source of traffic to your website. Plus, they contain the details users need to move forward and convert.
No One Size All Fits All
Every company has a unique DNA. The algorithms pull this data set via the google data structure to fetch requests based on proximity, hours of operation, and business classification. The biggest myth in our industry is that what works for one company will work for another, and nothing says amateur like this move as a marketing strategy.
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