One of the most critical expectations to manage as a business owner is what marketing costs. The price each industry pays is based on what the companies in the space are willing to pay to be 1st.
For example:
Business x is 1st on google and generates 25,000 hits a month at a total of $6000, not including production costs. The yearly average is 300,000 website hits to remain 1st at all times.
A new company comes online and starts with 0 to 1000 hits in its first month, then scales based on its marketing budget. The question then becomes, will they ever catch up, and in how long?
The answer is never the same for any company; we pride ourselves on creating a short & long-term strategy that gets the job done and looks and feels incredible on your feed.
Do celebrities buy Instagram followers? Why should they? As they are already big celebrities and people automatically will follow them. But is it enough for them? No, if their real following had satisfied them, there was no need to buy likes and views to their post. But we all know that celebrities and Instagram influencers, even the industry’s big shots, are into buying fake followers.
What are Bot or Fake Instagram followers?
Instagram is one of the most popular social media platforms for celebrities and influencers. There’s a massive variety of users engaging through these platforms. While using these platforms as a communication network, these influencers and celebrities face a major issue of lack of followers. These social media platforms try to use different strategies to increase their followers. So, sometimes instead of working a little hard, they try to use different methods, and one of them is to buy Instagram followers. So these big celebrities buy Instagram followers to show a huge following on their profiles to boost their fragile egos.
Having a certain amount of suspicious accounts on Instagram is cause for concern, especially for celebrities with large followings. Almost all accounts will have at least a small percentage of followers that are, or at least seem, inauthentic. A few suspicious accounts aren’t always an indicator that a celebrity bought that part of their following. There are many reasons why suspicious accounts could be following someone. For one, accounts might be flagged as suspicious because they’ve been inactive for a long time. Spotting fake followers has never been an exact science, but numbers can give estimates, and we used those estimates to give you a rough idea of who has the most suspicious accounts in their follower list.
One of the most popular talked about social media, Kim Kardashian, was accused of buying fake followers. And to everybody’s surprise, it was not the allegation’s first time. Back in 2015, when Instagram deposed millions of fake accounts, many celebrities lost a huge number of their fake following where. Kim Kardashian lost 1.3 million followers, but unfortunately, it was nothing when compared to Akon, who lost 56% of his following in the first hit.
Top 10 Celebrities who have fake followers-
Ellen DeGeneres — 49% (American chat Show host)
BTS — 47% (Korean Pop-Band)
Taylor Swift — 46% (American Singer)
Ariana Grande — 46% (American Singer and Actress)
Kourtney Kardashian — 46% (American Media Personality)
Miley Cyrus — 45% (American Singer-Songwriter)
Deepika Padukone — 45% (Indian Film Actress)
Katy Perry — 44% (American Singer-Songwriter)
Khloe Kardashian — 43% (American Media Personality)
Priyanka Chopra — 43% (Indian Actress)
And like this, many celebrities were accused of fake followers just to boost their accounts and display their valuable profiles. But then, a majority of them declined this accusation and insisted that the fake followers targeted their profiles without their knowledge.
Imagine a world where you could have a beachside conversation with your colleagues, take meeting notes while floating around a space station, or teleport from your office in London to New York, all without taking a step outside your front door. Feeling under pressure with too many meetings scheduled today? Then why not send your AI-enabled digital twin instead to take the load off your shoulders? These examples offer but a glimpse into the future vision of work promised by “the metaverse,” a term originally coined by author Neal Stephenson in 1992 to describe a future world of virtual reality. While defying precise definition, the metaverse is generally regarded as a network of 3-D virtual worlds where people can interact, do business, and forge social connections through their virtual “avatars.” Think about it as a virtual reality version of today’s internet.
While still nascent in many respects, the metaverse has suddenly become a big business, with technology titans and gaming giants such as Meta (previously Facebook), Microsoft, Epic Games, Roblox, and others all creating their own virtual worlds or metaverses. The metaverse draws on a vast ensemble of different technologies, including virtual reality platforms, gaming, machine learning, blockchain, 3-D graphics, digital currencies, sensors, and (in some cases) VR-enabled headsets.
How do you get to the metaverse? Many current workplace metaverse solutions require no more than a computer, mouse, and keyboard keys, but for the full 3-D surround experience you usually have to don a VR-enabled headset. However, rapid progress is also taking place in computer-generated holography that dispenses with the need for headsets, either by using virtual viewing windows that create holographic displays from computer images or by deploying specially designed holographic pods to project people and images into actual space at events or meetings). Companies such as Meta are also pioneering haptic (touch) gloves that enable users to interact with 3-D virtual objects and experience sensations such as movement, texture, and pressure.
Within the metaverse, you can make friends, rear virtual pets, design virtual fashion items, buy virtual real estate, attend events, create and sell digital art — and earn money to boot. But, until recently, the implications of the emerging metaverse for the world of work have received little attention.
That is now changing. The effects of the pandemic — especially limitations on physical meetings and travel — are spurring a search by enterprises for more authentic, cohesive, and interactive remote and hybrid work experiences. The metaverse seems set to reshape the world of work in at least four major ways: new immersive forms of team collaboration; the emergence of new digital, AI-enabled colleagues; the acceleration of learning and skills acquisition through virtualization and gamified technologies; and the eventual rise of a metaverse economy with completely new enterprises and work roles.
Like Being There: Teamwork and Collaboration in the Metaverse
The metaverse promises to bring new levels of social connection, mobility, and collaboration to a world of virtual work. NextMeet, based in India, is an avatar-based immersive reality platform focused on interactive working, collaboration, and learning solutions. Its mission is to remove the isolation and workforce disconnectedness that can result from remote and hybrid work. I interviewed Pushpak Kypuram, Founder-Director of NextMeet, who explained the inspiration behind their virtual workplace solution: “With the shift to remote working from the pandemic, keeping employees engaged has become a top challenge for many companies. You can’t keep 20 people engaged in the flat 2-D environment of a video call; some people don’t like appearing on camera; you’re not simulating a real-life scenario. That is why companies are turning to metaverse-based platforms.”Insight Center CollectionReimagining WorkBeyond a return to “normal.”
With NextMeet’s immersive platform, employee digital avatars can pop in and out of virtual offices and meeting rooms in real-time, walk up to a virtual help desk, give a live presentation from the dais, relax with colleagues in a networking lounge, or roam a conference center or exhibition using a customizable avatar. Participants access the virtual environment via their desktop computer or mobile device, pick or design their avatar, and then use keyboard buttons to navigate the space: arrow keys to move around, double click to sit on a chair, and so forth. Kypuram gives the example of employee onboarding: “If you’re onboarding 10 new colleagues and show or give them a PDF document to introduce the company, they will lose concentration after 10 minutes. What we do instead is have them walk along a 3-D hall or gallery, with 20 interactive stands, where they can explore the company. You make them want to walk the virtual hall, not read a document.”
Other metaverse companies are emphasizing workplace solutions that help counter video meeting fatigue and the social disconnectedness of remote work. PixelMax, a UK-based start-up, helps organizations create immersive workplaces designed to enhance team cohesion, employee wellness, and collaboration. Their virtual workplaces, which are entered via a web-based system on your computer and don’t require headsets, include features such as:
“Bump into” experiences: PixelMax’s immersive technology allows you to see your colleagues’ avatars in real-time, making it easier to stop them for a chat when you bump into them in the virtual workplace. In a recent interview, Shay O’Carroll, co-founder of PixelMax, explained that: “Informal and spontaneous conversations account for a huge amount of business communications — research suggests up to 90% in areas such as R&D — and during the pandemic we lost a lot of this vital communication.
Well-being spaces: These are dedicated areas for users of the world to take a break and experience something different. As Shay O’Carroll explained: “We have created well-being areas designed as forests, or aquariums. They could even be on the moon. These areas can contain on-demand content such as guided meditations and/or exercise classes.”
Delivery to your physical space: Clients can add features such as the ability to order take-out food or books and other merchandise within the virtual environment and have these delivered to your physical location (e.g., home).
Live status tracking: Just as in the physical workplace, you can walk around and get that panoramic sweep of the office floor, see where colleagues are located and who’s free, drop in for a quick chat, etc.
The ultimate vision, according to Andy Sands, co-founder of PixelMax, is being able to connect different virtual workplaces. It is currently building a virtual workplace for a group of 40 leading manufacturers in interior design that are co-located in Manchester, England. “It’s about community building, conversations, and interactions. We want to enable worker avatars to move between a manufacturing world and an interior design world, or equally take that avatar and go and watch a concert in Roblox and Fortnite.”
Remote work can be stressful. Research by Nuffield Health in the UK found that almost one-third of UK remote workers were experiencing difficulties in separating home and work life, with more than one quarter finding it hard to switch off when the workday finishes. Virtual workplaces can provide a better demarcation between home and work life, creating the sensation of walking into the workplace each day and then leaving and saying goodbye to colleagues when your work is done. In the virtual workplace, your avatar provides a means of communicating your status — in a meeting, gone for your lunch break, and so on — making it easier to stay connected to colleagues without feeling chained to the computer or cellphone, a frequent source of stress in traditional remote work situations.
Better teamwork and communication will certainly be key drivers of the virtual workplace, but why stop there? The metaverse opens up new possibilities to rethink the office and work environment, introducing elements of adventure, spontaneity, and surprise. A virtual office doesn’t have to be a drab, uniform corporate environment downtown: why not a beach location, an ocean cruise, or even another world? This vision provides the inspiration for Gather, an international virtual reality platform that allows employees and organizations to “build their own office.” These dream offices can vary from “The Space-Station Office” with views of planet Earth to “The Pirate Office,” complete with ocean views, a Captain’s Cabin, and a Forecastle Lounge for socializing. For the less adventurous, you can choose from options like the virtual Rooftop Party or meeting in the Zen Gardens.
Introducing Your Digital Colleague
Our work colleagues in the metaverse will not be limited to the avatars of our real-world colleagues. Increasingly, we will be joined by an array of digital colleagues — highly realistic, AI-powered, human-like bots. These AI agents will act as advisors and assistants, doing much of the heavy lifting of work in the metaverse and, in theory, freeing up human workers for more productive, value-added tasks.
Recent years have seen tremendous progress in conversational AI systems — algorithms that can understand text and voice conversations and converse in natural language. Such algorithms are now morphing into digital humans that can sense and interpret context, show emotions, make human-like gestures, and make decisions. One example is UneeQ, an international technology platform that focuses on creating “digital humans” that can work across a wide variety of fields and different roles. UneeQ’s digital workers include Nola, a digital shopping assistant or concierge for the Noel Leeming stores in New Zealand; Rachel, an always-on mortgage adviser; and Daniel, a digital double of the UBS Chief Economist, who can meet multiple clients at once to provide personalized wealth management advice.
Emotions are the next frontier in the metaverse. SoulMachines, a New Zealand-based technology start-up, is bringing together advances in AI (such as machine learning and computer vision) and in autonomous animation (such as expression rendering, gaze direction, and real-time gesturing) to create lifelike, emotionally-responsive digital humans. Its digital humans are taking on roles as diverse as skincare consultants, a covid health adviser, real-estate agents, and educational coaches for college applicants.
Digital human technology opens up a vast realm of possibilities for workers and organizations. Digital humans are highly scalable — they don’t take coffee breaks — and can be deployed in multiple locations at once. They can be deployed to more repetitive, dull, or dangerous work in the metaverse. Human workers will increasingly have the option to design and create their own digital colleagues, personalized and tailored to work alongside them. But digital humans will also bring risks, such as increased automation and displacement of human work for lower-skilled workers who generally have fewer opportunities to move to alternative roles, or possible erosion of cultural and behavioral norms if humans become more disinhibited in their interactions with digital humans, behavior that could then carry over to their real-world interactions.
Faster Learning in the Metaverse
The metaverse could revolutionize training and skills development, drastically compressing the time needed to develop and acquire new skills. AI-enabled digital coaches could be on-hand to assist in employee training and with career advice. In the metaverse, every object — a training manual, machine, or product, for example — could be made to be interactive, providing 3-D displays and step-by-step “how to” guides. Virtual reality role-play exercises and simulations will become common, enabling worker avatars to learn in highly realistic, “game play” scenarios, such as “the high-pressure sales presentation,” “the difficult client,” or “a challenging employee conversation.”
Virtual-reality technologies are already being used in many sectors to accelerate skills development: Surgical technology company Medivis is using Microsoft’s HoloLens technology to train medical students through interaction with 3-D anatomy models; Embodied Labs have used 360-degree video to help medical workers experience the effects of Alzheimer’s Disease and age-related audiovisual impairments, to assist in making diagnoses; manufacturing giant Bosch and the Ford Motor Company have pioneered a VR-training tool, using the Oculus Quest headset, to train technicians on electric vehicle maintenance. UK-based company Metaverse Learning worked with the UK Skills Partnership to create a series of nine augmented reality training models for front-line nurses in the UK, using 3-D animation and augmented reality to test learners’ skills in specific scenarios and to reinforce best practices in nursing care.
With deep roots in online gaming, the metaverse can also start to tap the potential of gamified learning technologies for easier and faster skills acquisition. PixelMax’s O’Carroll observed: “The game becomes the learning activity. In the medical world, we’ve used gamified technologies to train lab technicians; you’ll break out in different groups and then go to, say, a virtual PCR testing machine where you’ll go through stages of learning about how to operate that machine, with your training result then recorded.” For the first responder community in the UK — police, firefighters, medical crew, etc. — PixelMax is working on games that combine physical training with immersive gamification to enable first responders to do repeat training, try different strategies, see different outcomes, and look at different ways of working as a team.
Research has established that virtual-world training can offer important advantages over traditional instructor or classroom-based training, as it provides a greater scope for visually demonstrating concepts (e.g., an engineering design) and work practices, a greater opportunity for learning by doing, and overall higher engagement through immersion in games and problem-solving through “quest-based” methods. Virtual-world learning can also make use of virtual agents, AI-powered bots that can assist learners when they get stuck, provide nudges, and set scaled challenges. The visual and interactive nature of metaverse-based learning is also likely to appeal particularly to autistic people, who respond better to visual as opposed to verbal cues. Virtual reality tools can also be used to combat social anxiety in work situations, for example by creating realistic but safe spaces to practice public presentations and meeting interactions.
New Roles in the Metaverse Economy
The internet didn’t just bring new ways of working: it brought a whole new digital economy — new enterprises, new jobs, and new roles. So too will the metaverse, as the immersive 3-D economy gathers momentum over the decade ahead. IMVU, an avatar-based social network with more than 7 million users per month, has thousands of creators who make and sell their own virtual products for the metaverse — designer outfits, furniture, make-up, music, stickers, pets — generating around $7 million per month in revenues. Alongside the creators are the “meshers,” developers who design the basic 3-D templates that others can customize and tailor as virtual products. A successful mesh can be replicated and sold thousands of times, earning significant income for its developer. The Decentraland platform is creating virtual realtors, enabling users to buy, sell, and build businesses upon parcels of virtual land, earning a digital money called “Mana.”
Looking further ahead, just as we talk about digital-native companies today, we are likely to see the emergence of metaverse-native enterprises, companies entirely conceived and developed within the virtual, 3-D world. And just as the internet has brought new roles that barely existed 20 years ago — such as digital marketing managers, social media advisors, and cyber-security professionals — so, too, will the metaverse likely bring a vast swathe of new roles that we can only imagine today: avatar conversation designers, “holoporting” travel agents to ease mobility across different virtual worlds, metaverse digital wealth management and asset managers, etc.
Challenges and Imperatives
Despite its vast future promise, the metaverse is still in its infancy in many respects. Significant obstacles could stymie its future progress: the computing infrastructure and power requirements for a full-fledged working metaverse are formidable, and today’s metaverse consists of different virtual worlds that are not unified in the way the original internet was. The metaverse also brings a thicket of regulatory and HR compliance issues, for example around potential risks of addiction, or unacceptable behaviors such as bullying or harassment in the virtual world, of which there has been some concern of late. While many issues remain, business leaders, policy makers, and HR leaders can start with the following imperatives for successful collaboration in the metaverse:
Make portability of skills a priority: For workers, there will be concerns around portability of skills and qualifications: “Will experience or credentials gained in one virtual world or enterprise be relevant in another, or in my real-world life?” Employers, educators, and training institutions can create more liquid skills by agreeing upon properly certified standards for skills acquired in the metaverse, with appropriate accreditation of training providers. This will help to avoid quality dilution and provide the necessary assurance to metaverse-based workers and future employers.
Be truly hybrid: As the rush to remote work during the pandemic showed, many enterprises had been laggards when it came to the adoption of truly digital ways of working, with outdated policies, lack of infrastructure, and a strict demarcation between consumer and business technologies. Enterprises must avoid these mistakes in the metaverse, creating integrated working models from the start that allow employees to move seamlessly between physical, online, and 3-D virtual working styles, using the consumer technologies native to the metaverse: avatars, gaming consoles, VR headsets, hand-track controllers with haptics and motion control that map the user’s position in the real world into the virtual world (although some versions use only cameras). Yet this is only the start. Some companies are developing virtual locomotion technologies such as leg attachments and treadmills to create realistic walking experiences. Nextmind uses ECG electrodes to decode neural signals so that users can control objects with their minds.
Talk to your kids: The metaverse will force companies to completely reinvent how they think about training, with a focus on highly stimulative, immersive, challenge-based content. In designing their workplace metaverses, companies should look particularly to the younger generation, many of whom have grown up in a gaming, 3-D, socially-connected environment. Reverse intergenerational learning — where members of the younger generation coach and train their older colleagues — could greatly assist the spread of metaverse-based working among the overall workforce.
Keep it open: The metaverse of today has largely emerged in an open, decentralized manner, spurred on by the efforts of millions of developers, gamers, and designers. To fully harness the power of this democratized movement for their workers, enterprises must not only guard against efforts to control or dominate the metaverse, but must actively seek to extend and open it up even further, for example by pursuing open-source standards and software where possible, and by pushing for “interoperability” — seamless connections — between different virtual worlds. Otherwise, as we have seen in the social media sphere, the metaverse could become quickly dominated by major technology companies, reducing choice and lessening the potential for grass-roots innovation.
The workplace of the 2020s already looks vastly different from what we could have imagined just a couple of years ago: the rise of remote and hybrid working has truly changed expectations around why, where and how people work. But the story of workplace transformation doesn’t end there. While still in its early stages, the emergent metaverse provides an opportunity for enterprises to reset the balance in hybrid and remote work, to recapture the spontaneity, interactivity, and fun of team-based working and learning while maintaining the flexibility, productivity, and convenience of working from home. But three things are clear. First, speed of adoption will be important. With most of the technology and infrastructure already in place, large enterprises will need to act fast to keep up with metaverse technologies and virtual services, or risk being outflanked in the market for talent by more nimble competitors. Second, the metaverse will only be successful if it is deployed as a tool for employee engagement and experiences, not for supervision and control. And, third, metaverse-based work must match the virtual experiences that workers, particularly younger workers, have come to expect of the technology in their consumer and gaming lives.
Guided by these principles, business leaders can start to imagine and create their own workplaces of the future.
A common misconception is that tech is neutral. But tech is never neutral. We shape technology, and technology shapes us. Each choice in the design, deployment, implementation or use of technology has downstream implications for society. These choices influence mindsets, actions, and behaviors. Below we show how humans shape and are shaped by technology, both individually and collectively.
1. HUMANS SHAPE TECHNOLOGY
Humans are not and cannot be neutral. Our choices are always trying to realize some of our values whether it’s a sense of self-worth or meaningful relationships. Moreover, we are constantly changing, affected each moment by people, environments, and events, in ways we are aware of – and in ways, we aren’t. Although we often focus on how we are able to shape the world around us, we are also shaped by the conditions we find ourselves in.
As a result, whether we admit it or not, every one of us has a set of underlying conditions: values, beliefs, physical characteristics, monetary resources, and assumptions that come from socialization, education, birth circumstances, and other experiences. These conditions influence the way we see reality and frame the space of possibility for our future.
At the same time, there are infinite conditions we have not been subject to, creating inevitable gaps in our understanding.
Our values and assumptions are baked into how we share and use technology, our perceptions of technology, and as technologists, how we build technology. These decisions affect lives. For example:
When a technologist chooses the default setting that videos won’t show captions, it has adverse effects on people with hearing impairments or people who learn better through reading.
When health organizations don’t prioritize mobile viewing of their service websites, they inadvertently make it more difficult for those with mobile-only devices to get the services they need.
Since it is impossible for us as humans to present all available choices with equal priority, what we and our organizations choose to emphasize in the design and deployment of technology reflects our values and priorities.
2. SOCIETY SHAPES TECHNOLOGY
Technology products don’t exist in isolation. They are subject to financial pressures, social and power dynamics, geopolitical pressures, and cultural norms, among others. For example:
Financial pressure: Operating within a profit-centric paradigm, boards, executives, and managers typically feel immense pressure to grow revenue and/or market share. These decisions can override the values of those that build technology. We’ve seen this happen consistently as attempts by integrity teams and whistleblowers to align technology products with societal benefits have been shut down due to a prioritization of profits over people.
Social dynamics: Power dynamics, unequal access to resources, and other systemic inequities can result in technology that deepens divides in society. For instance, to the surprise of its creators, a previous version of the Amazon recruiting platform learned to prioritize men in the applicant pool based on historical hiring data and current staffing.
Cultural norms: Regardless of intentions, the customs, ways of interaction, and value systems in society will shape how technology is used.
These factors become even more challenging for technologies that are dynamic in nature, adapting to their environments via machine learning. To make sure that technology upholds our values when some of our societal systems might not, we need to identify these disconnects and design ways to fix them.
3. HUMANS ARE SHAPED BY TECHNOLOGY
Just like the physical design of a building or the way a city is laid out influences how people feel and interact in physical spaces, digital technology influences our experience in digital and physical spaces, both individually and collectively.
For example, a social media environment that emphasizes engagement incentivizes us to post content that will get others to react. And those reactions subsequently shape how we feel about what we posted.
TO RECAP
Technology can never be neutral because humans shape technology and technology shapes humans. Understanding and acting on the myth of neutrality means considering how our own perspectives shape our role in creating, using, sharing, and thinking about technology.
Traveling can help cut down on stress to lower your chances of developing heart disease; the health benefits of traveling are huge! For some people, wandering abroad is even a cure for depression and anxiety. Of course, it’s not a foolproof cure, but it might help you feel better, both physically and psychologically.
2. Traveling Makes You Smarter
Learn new words in a different language every time you travel, and you will see improvements in your brain capacities. Even more than “just” languages, traveling helps you learn more about yourself. You might run into challenging situations where you need to be resourceful and think differently, and you will develop a new set of skills that you didn’t suspect you had within you.
3. Traveling Improves Your Understanding Of Other Cultures
We may travel differently from one person to another, but people traveling always develop empathy and a deeper understanding of other cultures. It narrows your mind to a unique and unbiased perspective. Sure, you probably feel comfortable where you are, but that is just a fraction of the world!
4. Traveling Makes You More Interesting
Once you have traveled, stories from abroad will grant you even more attention. Mentioning something that most people aren’t familiar with or bringing a new perspective is always an excellent way to shine in a social situation. Who do you think people want to listen to, the guy who spent his vacations at home doing some gardening and reading the newspaper, or the one who spent a week in Cuba, driving an old American car and swimming with dolphins?
5. Traveling Allows You To Try Amazing Food
There is no such thing as trying a typical local dish from another country. Don’t trick yourself into going to the Sushi shop next door; you don’t know what sushi tastes like until you’ve been to Japan. As you travel, you discover the real thing and that it’s usually very different from what you’re used to eating.
6. Traveling Expands Your (Real) Social Network
One of the main reasons why I love traveling is that I believe that establishing connections and building a network abroad is one of the most brilliant things you can do in today’s world. It is sometimes hard to make a long-lasting relationship with the people you meet abroad, but it doesn’t mean it’s not worth meeting new people!
7. Traveling Let you Create Lifetime Memories
No matter how insignificant it may seem, the fact that you’ve had an experience abroad, something that was out of the ordinary, creates a memory that you will remember for a long time. I think that creating those memories is why many people keep traveling.
Before you can even think about your company’s growth trajectory, you need to have a solid staff to help you achieve your goals. With hardworking employees dedicated to your company’s success, it will better equip your business for continued growth. In addition, delegating tasks to focus on meaningful work will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.
2. Focus on established revenue sources.
Rather than trying to acquire new customers, direct your attention to the core customers you already have. This focus on your established market is essential if you’re trying to get funding.
3. Be adaptable.
One trait that many successful startups have in common is the ability to switch directions in response to market changes quickly. Look to current pop culture trends for an opportunity to become part of the movement when it makes sense.
4. Focus on your customer experience.
Customers’ perceptions can make or break your business. Deliver quality experiences and products, and they’ll quickly sing your praises on social media; mess it up, and tell the world even faster. Fast growth depends on making your current and potential customers happy with their experience. Compared with large companies, small businesses are nimble and often better able to see, anticipate, and respond to their customers’ needs. The most successful small companies exploit this advantage by bringing new and innovative products and services to market more quickly and developing and nurturing long-term customer relationships. While engaging with your audience is crucial, personalizing the experience can boost and strengthen that relationship.
5. Focus on social media.
Another method to grow your business is to create profiles on all of the major social media platforms (Instagram, Facebook, Twitter, etc.). An active profile allows you to better market your business and interacts with more potential customers. When your company has an account that you regularly update on the major platforms, consumers can find your business more easily and are more likely to share your business with their friends. You’ll also create a more engaging experience for your audience, helping them feel more connected to your brand and cultivating trust.
[vc_row][vc_column][vc_column_text]Is Your Business Stuck In Neutral?
Ask a business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after on the owner’s wish list? The right type of customer they ask. There are many ways to expand your reach online, but without defining industry standards and recalculating your trajectory, your business can very quickly get stuck in neutral. Today, we share five ideas to increase momentum and boost site traffic to your business.
Mix It Up
There is no magic formula for marketing success, despite what some would have you believe. What works for one company will not work for the next. For this reason, experiment with varying the length and format of your content to make it as appealing as possible to different sets of viewers. Sprinkle shorter, news-based blog posts with long-form content and video, infographics, and data-driven pieces for maximum impact.
Write Irresistible Headlines
Master the art of headline writing. Headlines are one of the essential parts of your content. Without a compelling headline, even the most comprehensive posts will go unread. For example, the writers at Forbes and NYTimes often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
Get Social
It’s not enough to produce great content and hope that people find it – you have to be proactive. It’s not just your competitors in your way anymore; algorithms pose a new type of challenge by repositioning your content based on unknown variables in real-time. One method to increase traffic to your business is to use social media links on blogs, banners, and other forms of paid product placement websites. Take them out of their platform for maximum visibility and share share share.
Use Landing Pages
Create landing pages specific to your services, offers, such as redeeming discount codes, downloading a free guide, or starting a free trial. Landing pages are another source of traffic to your website. Plus, they contain the details users need to move forward and convert.
No One Size All Fits All
Every company has a unique DNA. The algorithms pull this data set via the google data structure to fetch requests based on proximity, hours of operation, and business classification. The biggest myth in our industry is that what works for one company will work for another, and nothing says amateur like this move as a marketing strategy.
Marketing made easy. Website Store[/vc_column_text][/vc_column][/vc_row]
Content marketing has become the biggest buzzword in today’s market. And everyone online here claims to be an expert in content marketing.
We hardly find a digital marketing agency or an expert that doesn’t claim to have a secret to content marketing.
But, what? Just as other marketing strategies, which are not “one fit” for all business types, content marketing also varies from one business to another. Curating content for b2b firms massively varies compared to the consumer market.
