AI can create content that is more authentic and will be more impactful. AI writing assistants can generate content at scale, which is something that copywriters cannot do. They also help with writer’s block. Reducing the workload means that the selected skill sets in a writer’s toolkit are put to better use. AI is also making it easier for writers to find a good editor by generating relevant emails and publishing them.
The reasons behind the change from human-generated content to AI-generated content vary. Some of these reasons include:- Reduction in cost and efficiency- Creation of more authentic and impactful content with fewer errors- non-plagiarism- More efficient use of resources by using the most appropriate specialists for a given task- Greater popularity and adoption of content with no human-generated elements.
More importantly, these AI systems can also create content people want to consume, making it fun to read.
