Artificial Intelligence (AI) has been making waves in various industries, and the latest to embrace its potential is the travel industry. Virgin Voyages, in collaboration with Jennifer Lopez, has introduced a unique “Jen AI” custom invite tool that uses AI to create personalized invitations for potential travelers.
What is the “Jen AI” Custom Invite Tool?
Created by VMLY&R, the “Jen AI” custom invite tool is hosted on the Virgin Voyages website. It allows consumers to invite friends and family to join them on one of the adults-only cruises. The messages from Lopez can be customized based on the occasion, amenities they want to highlight, destination, and the names of the organizer and invitees.
How Does the “Jen AI” Custom Invite Tool Work?
Here is a sequence diagram that explains how the ad tech works:
In this sequence:
- 1. The user visits the Virgin Voyages website.
- 2. The website initiates AI J.Lo.
- 3. AI J.Lo sends a personalized invite to the user.
- 4. The user can customize the invite on the website.
- 5. The website updates the invite based on the user’s customization.
- 6. AI J.Lo sends the updated invite to the user.
The rise of AI has opened up new possibilities for creative marketing strategies. The “Jen AI” custom invite tool is a prime example of how AI can be used to create a personalized and engaging customer experience. It’s a fun, innovative way for Virgin Voyages to connect with potential travelers and invite them to experience their unique, adults-only cruises. Ready?
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