What is Consumer Bias in Marketing?

Consumer bias is a phenomenon where consumers form opinions about products or services based on their personal preferences, as opposed to objective factors.

Consumer bias can be avoided by staying aware of consumers’ needs and wants. It is also essential to understand the demographics of your target market and tailor your marketing strategy accordingly.

When handling a brand’s marketing, it is important to remember that there may be some consumer biases in play that can not be changed, no matter what you spend.

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