BRANDS, IT’S TIME TO WISE UP TO WOMEN

BRANDS, IT’S TIME TO WISE UP TO WOMEN


Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. Nielsen recently took a closer look at the worldwide reality of where women are today and found that there’s an opportunity here for brands. This is a chance to win when many aren’t—with a consumer segment that’s willing to pay a premium for products and services that meet their needs. What’s at stake for brands that aren’t wising up to women? Engagement with the consumer group that some forecast will control 75% of household discretionary dollars worldwide by 2028. More

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