How to Prepare Your Instagram Account for Shoppable Posts

If you’re excited to try this feature on your Instagram account, there are a number of things you need to do to get started.

Set Up Your Instagram Account as a Business Account

To use the shoppable posts feature, you must have your Instagram account set up as a business account, linked to your business’s corresponding Facebook page. (Check out this article if you need a refresher on how to set up a business profile on Instagram.)

The shoppable post feature is currently available only to Instagram accounts set up from an IP address based in the U.S. or that was downloaded in the U.S. Of course, this restriction could change for upcoming rollouts of the feature. You’ll also want to verify that your Instagram account is updated and running on the latest version of the app to ensure proper integration with the feature.

Set Up a Shopify Account

You need to have a Shopify account. They only offer paid plans, but you can choose one that’s best for your budget. All of the plan options from Basic and above qualify for the Instagram shoppable post feature. You can choose a plan op here.

Connect Your Shopify Account to Your Facebook Page Product Catalog

To integrate the shopping feature on Instagram, you must have a product catalog set up on your Facebook page. You can integrate your catalog by connecting your Facebook page to your Shopify account. If you already have a product catalog, check the features in your Shopify account to ensure your products are linked properly.

For specific details on how to connect your Facebook page to your Shopify account, you can view their instructions here.

Add Products to Your Facebook Catalog

To sell on Instagram, you need to have the actual products in your Facebook catalog. These must be physical products; they can’t be services or digital products.

Determine which products you plan to offer for purchase and follow the steps through your Shopify account to upload those products to your Facebook catalog. You need to set up each product individually and have the details of the product, including the name, price, and link to the product on your website.

You’ll also have to choose from a variety of applicable categories that qualify for the shopping feature. These categories include apparel/accessories, health and beauty products, packaged food/beverages, electronics, toys, art, books, flowers, and more. For more details on the requirements for setting up your products for integration, see this Shopify support page.

To tag new products in your posts on Instagram, ensure you update your Shopify account and Facebook catalog with those new products.

Next Steps

If you’ve already applied to the beta program, you’ll have to wait to see if you’re accepted by Instagram. If you are, you’ll receive a notification on your Instagram account. If you haven’t yet applied and want to try to, it’s worth a shot!

If you don’t get accepted into the beta program but you know you want to use this feature in the future, it may be worth it to complete as many of the steps above as possible to ensure you’ll be ready to go when it gets rolled out publicly.

How to Make an Instagram Post Shoppable

If and when you get access to shoppable posts on Instagram and you’ve completed all the setup steps listed in this article, the process to add tags to your Instagram posts is relatively easy.

Upload Your Instagram Image

You’ll begin the upload process to add an image to Instagram just as you would any other image. Edit and add filters just as you would if the image were being uploaded by itself.

Tag Products

When you have the product feature enabled on your account, you’ll find the option to tag products on the screen where you normally add your caption a

It’s worth noting that you can’t tag Instagram accounts in a post that has products tagged. While this can be frustrating if you wanted to tag the manufacturer or product designer in your post, you can see how the Instagram post would get overwhelming if there were other accounts tagged as well as products.

After you tap Tag Products, you’ll move to the next screen allowing you to tap on the location of the image where you want the product tag to appear. This screen is similar to the screen you see when tagging other users.

Next, choose the item you’re tagging from the list of products you’ve included in your Facebook catalog.

After you select the appropriate product, you’ll return to the tagging screen where you can save the tag and then finish uploading your Instagram post. Your post will appear as shoppable with the shopping bag icon, as discussed earlier in this article.

Keep in mind that if you share your Instagram posts directly to Facebook, the shoppable functionality won’t transfer over to Facebook. If you also want the post to be shoppable on Facebook, you need to upload those posts directly.

Note: All @stickstonestyle images of product tagging used with permission from the account owner.


Instagram shoppable posts present an exciting opportunity that many businesses would like to access, but we’ll have to wait for a wider rollout. Hopefully, the beta program will run efficiently and allow Instagram to work out any issues in development and implementation so it’s an easy integration for more users in the future.

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