SEO Ingredient #1 For Ranking on Google: Content
This is self-explanatory—content, after all, is what shows up on search engine results pages (SERPs).
SEO Ingredient #2: Content that Ranks is Content that People Love
But just writing something you know people will love might not get the volume of visitors you need engaging with your content to send Google the signal that your content is worthy of ranking on the first page.
So the goal here is to drive a good volume of visitors who have high engagement rates.
Drive more traffic via content promotion
SEO is not the only marketing channel in town. There are other creative ways to increase traffic, including:
- Email marketing
- Social media marketing
- Paid advertising
- Influencer marketing
An integrated marketing strategy where you promote your content across all those channels can boost its reach.
The more you promote your content, the more people see it. That increases the chances of getting inbound links and shares–both signals that tell Google that people like your content.
SEO Ingredient #3 – Follow Technical Best Practices for SEO
For example, including your keyword in all the right places and making sure you’ve included critical metadata are top priorities.
But sometimes there are site-wide technical issues that get in your way of ranking on Google. Luckily, fixing technical issues is not a required step for every single piece of content you create. However, as you create more and more content you should be aware of duplicate content, broken links, or problems with crawling and indexing. These issues can set you back in search results.
Keeping tabs on the overall health of your site from an SEO perspective and tackling any problems as they arise will give your content the best chance of ranking on Google.